Sample build
Pre-lander samples · built to your brief

High-converting pre-landers for a DTC pet brand

You asked for advertorial and listicle pre-landers that turn cold Meta and TikTok traffic into buyers. So instead of just sending links, I built three live, mobile-first pages, an advertorial, a listicle and a UGC-style review, around a sample brand (Tailspring, a dog hip & joint chew) so you can judge the structure and copy, not just the look.

A small sample I built fast · every word, image & offer is 100% editable to your real product.
Advertorial

"I thought my dog was just getting old."

Story-driven: relatable problem, emotional turning point, mechanism, product, proof, then a risk-reversal offer. Warms an emotional, problem-aware audience.

Open advertorial
Listicle

"5 signs your dog's joint pain is worse than you think."

Curiosity-led and scannable, with the offer woven in after the value lands. Great for colder, broad-interest traffic.

Open listicle
UGC review

"I tried it for 30 days. Here's the truth."

A first-person creator review with a day-by-day diary, an honest verdict (pros and cons), and social comments. The format that performs best on TikTok.

Open UGC review
Why these convert, not just look good

The CRO thinking behind them

You said you want someone who understands why a page converts. Here's the logic baked into both:

Match the traffic temperature

Advertorial for a warm, problem-aware audience; listicle for colder, curious clicks. Different angles for different ad sets.

Earn the click to the PDP

The pre-lander's only job is to pre-sell, so your Shopify product page closes warm, not cold. Higher conversion, lower CPA.

Mobile-first & fast

Single column, big tap targets, sticky CTA, lightweight. Most paid social is mobile, so these are built for it first.

Mechanism + proof + risk reversal

A believable "why it works," social proof, a comparison table and a money-back guarantee: the objection-handling stack.

One page, one decision

No nav to leak attention, repeated CTAs at every belief peak, and copy that controls the scroll.

Built to test

Hooks, headlines and angles are modular, so we can spin variants and A/B test against your existing funnel quickly.

Open the advertorial sample
Then check the listicle · both are live & responsive